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TAG HEUER
CONNECTED
WATCH
Wi HaJoon
For the new Connected Watch campaign, Tag Heuer chose to work with a new ambassador : Wi HaJoon.
Actor best known for his role in Squid Game.
For the new Connected Watch campaign, Tag Heuer chose to work with a new ambassador : Wi HaJoon.
Actor best known for his role in Squid Game.
our objective is to appeal to the series as much as possible but also to make the watch accessible to everyone in everyday life.
Client: TAG HEUER
Deliverables : print, brand content visuals, social media video
Year: 2022
The ubiquity of cameras and surveillance echo his role in the series.
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