PILLAR PERFORMANCE
PILLAR Performance is an Australian-born sports micronutrition brand founded by former professional athlete Damien Fitzpatrick. It sets new standards in athlete-grade nutrition by focusing on high-potency, science-backed formulations for recovery, energy, immunity, sleep and joint health.
about my work
create a digital campaign for Pillar Performance to educate athletes on the benefits of their COLLAGEN REPAIR product, shifting collagen’s perception from beauty to performance.
In collaboration with the agency Sauvage 111, managed the creation and supervised the distribution of OOH (Out-of-Home) posters in Los Angeles, Mexico City, and Paris.
RELOAD/RECOVER/REPEAT
CREATE A MANTRA THAT STICKS, EASY TO RECALL BEFORE, DURING AND AFTER TRAINING.
MAKE IT A MINDSET
EVERY SESSION
EVERY RECOVERY
EVERY EFFORT FEEDS INTO THE NEXT
art direction moodboard
CREATE A MANTRA THAT STICKS, EASY TO RECALL BEFORE, DURING AND AFTER TRAINING.
IT WILL CARRY THROUGH THE ENTIRE CAMPAIGN
CREATE A MANTRA THAT STICKS, EASY TO RECALL BEFORE, DURING AND AFTER TRAINING.
IT WILL CARRY THROUGH THE ENTIRE CAMPAIGN
Bring education and scientific storytelling to life with a visual twist, while staying true to the brand’s DNA. Expect bold imagery, including negative shots and MRI visuals, transforming clinical science into premium, aspirational content
In coordination with the communications team and the editorial calendar, selected content to be published on Cercle Music’s social media platforms
SOCIAL MEDIA
Runner MRI visual transforming clinical science into premium, aspirational content.
key visual
Beyond the main image,
a pinned triptych at the top
of the feed will elegantly highlight our three mantra pillars.
newsletter
& variation
This creative direction leverages the “This and …” trend to combine relatable athlete moments with the role of COLLAGEN REPAIR in recovery and performance.
key visual
This creative direction leverages the “This and …” trend to combine relatable athlete moments with the role of COLLAGEN REPAIR in recovery and performance.
strava
challenge
Reload/
Recover/
Repeat Loop/
The Reload / Recover / Repeat Strava Challenge isn’t just another mileage badge.
It transforms recovery into a digital ritual, where every logged session educates athletes on tendon health, rewards consistency, and creates a direct pathway to trying Collagen Repair.
By combining gamification, science-backed tips, and product rewards, the challenge becomes a smart first touchpoint: athletes don’t just track their runs.
They experience the value of Pillar Performance in action.
Challenge Name:
“Reload / Recover / Repeat”
Duration:
14 days
Goal:
Complete 7 training sessions (run, cycle, triathlon) in 14 days.
Gamified Loop:
Each activity unlocks one phase of the loop
(Reload → Recover → Repeat).
educational edge &
smart rewards
At each milestone, Strava push notification delivers a science-backed tip and discount for the website
to go beyond
An immersive, hands-on space where athletes can experience tendon recovery in real time, exploring the science and rituals behind Collagen Repair.
HOW :
3 STATIONS : RELOAD / RECOVER / REPEAT
Digital integration: Log participation via Strava
→ unlock digital badges, milestone tips, and shareable content.
Interactive stations: Tendon scan demos, guided stretching,
recovery exercises, and Collagen Repair sampling.
Workshops & micro-sessions: Short, practical talks on nutrition, recovery,
and performance best practices.
During the tour, some artists collaborated with Cercle to release a track specially made for the occasion.
We asked each artist two questions before designing a cover that perfectly matched the mood.
From there, we created each cover using all the imagery sourced by Neels Castillon.
"What color do you visualize when listening to your track, and what emotions does it make you feel?"
