Blinq is a Melbourne-born app redefining how professionals connect, replacing paper cards with a seamless digital identity you can share in a tap.
Think less networking admin, more human moments.
Product Visuals
A full suite of product visuals was designed to support Blinq's website.
We crafted them to make the digital business card concept instantly tangible,
while establishing a consistent and ownable visual identity for the brand.
CREATE A MANTRA THAT STICKS, EASY TO RECALL BEFORE, DURING AND AFTER TRAINING.
IT WILL CARRY THROUGH THE ENTIRE CAMPAIGN
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Art direction on a full photoshoot with photographer Chris Hillary, building a visual world around the brand : warm, grounded, and social. Every frame designed to feel like a genuine moment rather than a product demo.
Art Direction
During the tour, some artists collaborated with Cercle to release a track specially made for the occasion.
We asked each artist two questions before designing a cover that perfectly matched the mood.
From there, we created each cover using all the imagery sourced by Neels Castillon.
"What color do you visualize when listening to your track, and what emotions does it make you feel?"
About my work
Working alongside Blinq's in-house design team, I helped bring t
he Ragged Edge rebrand to life across web and communication assets:
Leading the art direction on imagery, designing graphics and product visuals,
and building a visual language that gave the brand a real personality
and consistency across every touchpoint.
