CHAMPAGNE
BOLLINGER
A social media creative platform for Champagne Bollinger,
built around a single idea: intensity.
A social media creative platform for Champagne Bollinger,
built around a single idea: intensity.
How do you make Bollinger exist beyond the codes of Champagne, and let what makes it singular come through?
Bollinger's intensity isn't staged, it's inherited: a family history that never compromised, an exacting savoir-faire, felt most by people looking less
for champagne than for a moment worth living.
Madame Bollinger said it best: she drank it happy, sad, alone,
with company, hungry or not; never otherwise, unless thirsty.
That became the platform's north star: champagne folded into life,
on its own terms.
CREATE A MANTRA THAT STICKS, EASY TO RECALL BEFORE, DURING AND AFTER TRAINING.
IT WILL CARRY THROUGH THE ENTIRE CAMPAIGN
We've heard them all.
Champagne is for grand occasions only. Secrets are meant to stay within the family. And intensity is reserved for life's big moments.
There are rules for families, just as there are rules for Champagne.
Except… except in the Bollinger family, we do things
and live our lives, our own way.
Intensely, if we're honest.
A subtle, singular intensity, one you catch in certain joyful epiphenomena…
Like conversations we let run on, again and again.
Tables that fill up far more than planned, on a whim.
Kitchens left in (glorious) disarray, proof of a meal well had.
Vineyards we walk every single day,
and that still never fail to surprise us.
Or those who linger long after the bottle runs dry.
Not that these moments are exceptional by definition.
But because they are, to us, the salt of life.
And what's more intense than that?
So let's raise our glasses
to sunlit Tuesdays, to good company,
to the extraordinary found in the ordinary, to life!
Cheers!
Behind every bottle lies a memory, an emotion.
Each moment has its champagne, and each champagne has its moment — a reversible logic that kept the feed from becoming a wall of bottles, and let life carry the product instead.
House Rules
In keeping with the idea of an "intense family," this series stages the Bollinger family's unspoken house rules.
Each lifestyle image carries an overlay text stating one house rule sometimes light and spontaneous, sometimes drawn from genuine Champagne traditions.
Between heritage, art de vivre and quiet humour, the series reveals Bollinger's culture through its habits, its rituals, and its own particular way of celebrating the everyday.
During the tour, some artists collaborated with Cercle to release a track specially made for the occasion.
We asked each artist two questions before designing a cover that perfectly matched the mood.
From there, we created each cover using all the imagery sourced by Neels Castillon.
"What color do you visualize when listening to your track, and what emotions does it make you feel?"
